According to CNBC-TV18 poll estimates, analysts expect Sun TV's net profit of the company to rise 7.5 percent year-on-year to Rs 190 crore and net sales to increase 10 percent to Rs 520 crore during the quarter.
South-based television broadcaster Sun TV Network will announce its fourth quarter (January-March) earnings today. According to CNBC-TV18 poll estimates, analysts expect net profit of the company to rise 7.5 percent year-on-year to Rs 190 crore and net sales to increase 10 percent to Rs 520 crore during the quarter.
Operating profit or earnings before interest, tax, depreciation and amortisation may jump 12 percent on yearly basis to Rs 390 crore and margin may expand 100 basis points to 75 percent in the quarter gone by.
Factors to watch out for
-Revenue is likely to be aided by growth in subscription revenue, as advertising revenue is seen flat on a Y-o-Y basis
-Advertising revenues may be impacted by lower inventory levels, led by the adoption of TRAI's ruling of capping ads and hike in ad-rates by 50 percent in past few months
-Analysts expect total subscription revenue to grow 25 percent Y-o-Y to Rs 205 crore
-They expect cable revenues to grow at 57 percent to Rs 59.5 crore
-Direct-to-home revenues may grow 17 percent to Rs 116 crore
-Subscription revenue may grow on the back of digitisation efforts, covering four major cities of southern India
-Commentary on advertising growth in regional markets and acceptability of advertising rate hikes will be key
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